Tag Archives: vision

“Make it Happen” — More Tips for Developing Buy In for your Strategic Initiative

“I know that I should be a person that makes it happen for this strategic initiative,” confided Steve, “but, when I consider the risks and obstacles, the best I can do it help the strategic initiative along.” Greg Githens defines true commitment and explains how it is different from enrollment or compliance. He provides leadership tips for building commitment. Continue reading

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How to Secure Buy In for Your Strategic Initiative

Greg Githens explains that commitment – or “buy in” – means people accept and support a specific concept or course of action. He explains how to advocate benefits to stakeholders. Benefits are of two types: emotive (soft) and economic. The secret sauce is to establish the emotive benefits first, which serves to motivate stakeholders and buys time for acquiring economic benefits. Continue reading

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How to Energize Strategic Initiatives with Outcomes

Performance outcomes are time-based trends that serve to crystallize the strategic vision. This “how to execute strategy article” explains that the strategic initiative team builds a cause-effect model. Applying its model, the team develops the strategies that lead to the desired improvement in performance outcomes. Helpful tips are provided. Continue reading

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Strategic Initiatives Drive Growth and Innovation in the Travel Industry

Competitive industries – for example the travel industry – use strategic initiatives to create competitive advantage. Greg Githens explains that there are 5 important tasks for leaders of strategic initiatives to create growth through innovation: understanding the brand promise, understanding the voice of the customer, effectively leveraging business intelligence, establishing appropriate success metrics, and driving effective and fast decisions. One example is how Vancouver’s port made it easier for US citizens to clear customs for cruise ships. A second example is how Hilton is innovating in its design of hotel business lounges. A third example for Marriott hotel’s bedding initiative. Continue reading

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Strategic Initiative Case Study: Destination Disney

Destination Disney was a strategic initiative that deployed a customer relationship management solution that transformed the customer experience at Disney World from product centric to guest centric. Greg Githens points out that an important leadership lessons is using the customer experience as a driver for the strategic initiative. Continue reading

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Validation: How to Get Strategy Right

Strategy validation is a process of assuring that there is a “correct strategy.” First, review to find a distinct statement of problem or opportunity that is coupled to a proposed solution. The program manager – just like the CEO – validates strategy with the important stakeholders. Avoid over and under commitment to the strategic initiative. The #1 reason that Boards fire CEOs is because they don’t adequately communicate the reasons for the strategic initiatives. Continue reading

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Strategy is a Boundary-Spanning Activity

Greg Githens explains how leaders develop the strategic initiative execution plan by integrating concepts. Vertical connections are done through metrics and horizontal connections are a search for strategic synergy. He explains a pitfall of many strategies, which is to focus on the solution rather than the problem or opportunity. An example is provided for Human Resources strategy. This post describes Step 3 of 4 for interpreting strategy documents. Continue reading

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What are the Strategic Pillars that Support the Vision?

Strategic pillars and planks hold up the strategic vision. Describes examples of strategic initiatives at Google, Boy Scouts of America, Schibsted, GE, pet supplies retailer, and an approach for content marketing strategies. Continue reading

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Can You See Your Vision Statement?

An important task for the leader of a strategic initiative is to bring clarity to the vision statement. Provides criteria for a vision and 5 methods for improving a vision statement. Step 2 of a 4-part approach on interpreting strategy documents. Continue reading

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Strategic Initiatives Case Study – Domino’s Pizza Turnaround

Provides detail on Domino’s Pizza turnaround strategic initiative, with 7 leadership lessons. Continue reading

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