Tag Archives: Jack Welch

How to Secure Buy In for Your Strategic Initiative

Greg Githens explains that commitment – or “buy in” – means people accept and support a specific concept or course of action. He explains how to advocate benefits to stakeholders. Benefits are of two types: emotive (soft) and economic. The secret sauce is to establish the emotive benefits first, which serves to motivate stakeholders and buys time for acquiring economic benefits. Continue reading

Posted in Program & Portfolio Management, Success Principles for Strategic Initiatives, Useful Practices & Management Tools | Tagged , , , , , , , , , , , , , , , ,