Tag Archives: Sales

Growth as a Strategic Initiative

Companies are shifting into a growth mode and we will see more strategic initiatives that emphasize a blend of incremental, platform and radical transformation. The drivers of growth may be strategy innovation, product innovation, or process innovation. It may be organic or inorganic growth, with use of open innovation straddling the two. The leader will need to develop an understanding of what growth means, and apply the described techniques for structuring a strategic initiative to gain growth. Continue reading

Posted in Examples of Strategic Initiatives, Interpreting Strategy Documents, Strategic Planning Issues for Strategic Initiatives, Transforming the Organization | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 7 Comments

How to Secure Buy In for Your Strategic Initiative

Greg Githens explains that commitment – or “buy in” – means people accept and support a specific concept or course of action. He explains how to advocate benefits to stakeholders. Benefits are of two types: emotive (soft) and economic. The secret sauce is to establish the emotive benefits first, which serves to motivate stakeholders and buys time for acquiring economic benefits. Continue reading

Posted in Program & Portfolio Management, Success Principles for Strategic Initiatives, Useful Practices & Management Tools | Tagged , , , , , , , , , , , , , , , ,