Tag Archives: soft benefits

How to Secure Buy In for Your Strategic Initiative

Greg Githens explains that commitment – or “buy in” – means people accept and support a specific concept or course of action. He explains how to advocate benefits to stakeholders. Benefits are of two types: emotive (soft) and economic. The secret sauce is to establish the emotive benefits first, which serves to motivate stakeholders and buys time for acquiring economic benefits. Continue reading

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