Tag Archives: Goal

Strategic Initiative Case Study: Destination Disney

Destination Disney was a strategic initiative that deployed a customer relationship management solution that transformed the customer experience at Disney World from product centric to guest centric. Greg Githens points out that an important leadership lessons is using the customer experience as a driver for the strategic initiative. Continue reading

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What are the Strategic Pillars that Support the Vision?

Strategic pillars and planks hold up the strategic vision. Describes examples of strategic initiatives at Google, Boy Scouts of America, Schibsted, GE, pet supplies retailer, and an approach for content marketing strategies. Continue reading

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How to Socialize a Vision? Choose From These Five Tactics

A practical tool for working with people to develop and adopt a shared vision for a strategic initiative program. The approaches are telling,selling, testing, consulting, and co-creating. Continue reading

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