Tag Archives: strategy execution

A Guide to the Three Types of Strategy and Business Model Scope

Strategic initiatives arise to support three types of strategies. Corporate strategies have to do with market selection. Business strategies have to do with competing within a business model. Functional strategies have to do with effective specialization. Each interact with the business model’s value proposition. Continue reading

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Does Your Strategic Initiative Need a Fresh Perspective?

Greg explains how to overcome headwinds in a strategic initiative with 4 perspectives: storytelling, learning, integration, and decisions. He illustrates how each role is applied through a case study.

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L.I.D.S – The Four Leadership Roles of the Strategic Program Manager

Stories, Learning, Integration, and Decisions are keys to good leadership of strategic initiatives. Greg Githens explains that the leader is the Chief of each. Individually and collectively these program manager roles provide a framework for strategy execution.

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Two Tools for Describing Strategic Context (Strategic Thinking Part 3)

Greg Githens explains the PESTLE acronym for evaluating strategic context, and the “walk the fenceline” technique. Strategic thinkers have an “outside in” perspective that allows them understand how external context affects strategy. Continue reading

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Strategic Thinking (Part 1): A Fight with Ambiguity

Strategic thinking is necessary for execution, as well as strategy formulation. Ambiguity (multiple meanings) is at the heart of strategy, so the Strategic Initiative leader’s top priority is to recognize ambiguity, clarify metrics, and develop sensible action plans. Greg Githens explains how they find the balance of patience and action. Their skillful conversation fosters understanding and gain commitment. Continue reading

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How to Energize Strategic Initiatives with Outcomes

Performance outcomes are time-based trends that serve to crystallize the strategic vision. This “how to execute strategy article” explains that the strategic initiative team builds a cause-effect model. Applying its model, the team develops the strategies that lead to the desired improvement in performance outcomes. Helpful tips are provided. Continue reading

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Strategic Initiatives Drive Growth and Innovation in the Travel Industry

Competitive industries – for example the travel industry – use strategic initiatives to create competitive advantage. Greg Githens explains that there are 5 important tasks for leaders of strategic initiatives to create growth through innovation: understanding the brand promise, understanding the voice of the customer, effectively leveraging business intelligence, establishing appropriate success metrics, and driving effective and fast decisions. One example is how Vancouver’s port made it easier for US citizens to clear customs for cruise ships. A second example is how Hilton is innovating in its design of hotel business lounges. A third example for Marriott hotel’s bedding initiative. Continue reading

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