Tag Archives: strategy execution

Strategic Initiatives Drive Growth and Innovation in the Travel Industry

Competitive industries – for example the travel industry – use strategic initiatives to create competitive advantage. Greg Githens explains that there are 5 important tasks for leaders of strategic initiatives to create growth through innovation: understanding the brand promise, understanding the voice of the customer, effectively leveraging business intelligence, establishing appropriate success metrics, and driving effective and fast decisions. One example is how Vancouver’s port made it easier for US citizens to clear customs for cruise ships. A second example is how Hilton is innovating in its design of hotel business lounges. A third example for Marriott hotel’s bedding initiative. Continue reading

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Strategic Initiative Case Study: Destination Disney

Destination Disney was a strategic initiative that deployed a customer relationship management solution that transformed the customer experience at Disney World from product centric to guest centric. Greg Githens points out that an important leadership lessons is using the customer experience as a driver for the strategic initiative. Continue reading

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Validation: How to Get Strategy Right

Strategy validation is a process of assuring that there is a “correct strategy.” First, review to find a distinct statement of problem or opportunity that is coupled to a proposed solution. The program manager – just like the CEO – validates strategy with the important stakeholders. Avoid over and under commitment to the strategic initiative. The #1 reason that Boards fire CEOs is because they don’t adequately communicate the reasons for the strategic initiatives. Continue reading

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Strategy is a Boundary-Spanning Activity

Greg Githens explains how leaders develop the strategic initiative execution plan by integrating concepts. Vertical connections are done through metrics and horizontal connections are a search for strategic synergy. He explains a pitfall of many strategies, which is to focus on the solution rather than the problem or opportunity. An example is provided for Human Resources strategy. This post describes Step 3 of 4 for interpreting strategy documents. Continue reading

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What are the Strategic Pillars that Support the Vision?

Strategic pillars and planks hold up the strategic vision. Describes examples of strategic initiatives at Google, Boy Scouts of America, Schibsted, GE, pet supplies retailer, and an approach for content marketing strategies. Continue reading

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Can You See Your Vision Statement?

An important task for the leader of a strategic initiative is to bring clarity to the vision statement. Provides criteria for a vision and 5 methods for improving a vision statement. Step 2 of a 4-part approach on interpreting strategy documents. Continue reading

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Interpreting Strategy Documents: More Insights and a Valuable Tip!

The article provides techniques and questions for clarifying the internal and the external strategic context during a strategy implementation readiness session. This helps you align formulation with implementation. Continue reading

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Interpreting Strategy Documents: A Key Skill for Implementation

Strategy fails in part because strategy formulation documents must be interpreted as they are implemented. The article provides practical ideas for clarifying strategic concepts and assure that strategy implementation is successful. http://wp.me/pZCkk-7R Continue reading

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Leadership: A Tool for Strategic Initiatives

Explains how leadership functions to accomplish strategic initiatives and their stretch goals, multiple views, ambiguity, and accountability. Continue reading

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Google’s Strategic Initiatives Team

Describes 5 leader competencies, and how applied to Google’s Strategic Initiatives Team. Comment notes that Microsoft has developed similar strategic initiative team. Continue reading

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