Category Archives: Examples of Strategic Initiatives

Google, Disney, Hospitals/Healthcare Systems, and more

Strategic Initiative Case Study: Delivering Large Cost Savings in Healthcare IT Infrastructure

How a manager saw an opportunity to align his work with executive vision for IT cost savings, and drove significant benefits through a large healthcare organization. Summarizes value of elevator speech, key actions, team building, managing around a boss, and incremental benefits delivery. Continue reading

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Director Business Transformation: Position Description & Relationship to Strategic Initiatives

Provides three examples of Director Business Transformation roles at Hertz, Sears, and SuperValu and suggests that there are similarities and distinctions with roles for VP, Director, or Manager of Strategic Initiatives. Continue reading

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Use the As-Is-&-To-Be Table to Clarify Strategic Initiative Vision

This is a practical technique for strategic initiative vision, similar to gap analysis. It includes a case example of how Greg Githens used it to help a COO and team structure a floundering strategic initiative for better performance. He advises more effort on the To Be visioning and addressing ambiguity. He cautions about the risk of analysis paralysis. This article can help managers involved in strategy formulation and strategy execution. Continue reading

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A Guide to the Three Types of Strategy and Business Model Scope

Strategic initiatives arise to support three types of strategies. Corporate strategies have to do with market selection. Business strategies have to do with competing within a business model. Functional strategies have to do with effective specialization. Each interact with the business model’s value proposition. Continue reading

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Does Your Strategic Initiative Need a Fresh Perspective?

Greg explains how to overcome headwinds in a strategic initiative with 4 perspectives: storytelling, learning, integration, and decisions. He illustrates how each role is applied through a case study.

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Growth as a Strategic Initiative

Companies are shifting into a growth mode and we will see more strategic initiatives that emphasize a blend of incremental, platform and radical transformation. The drivers of growth may be strategy innovation, product innovation, or process innovation. It may be organic or inorganic growth, with use of open innovation straddling the two. The leader will need to develop an understanding of what growth means, and apply the described techniques for structuring a strategic initiative to gain growth. Continue reading

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Vice President, Director, Manager of Strategic Initiatives: Position Description Best Practices

Greg Githens reviewed a number of employment opportunities for individuals with the phrase “strategic initiatives” in the job title (and the trend is upward). Examples are Vice President of Strategic Initiatives, Director of Strategic Initiatives, and Manager of Strategic Initiatives. This article provides a snapshot of five positions and commentary on trends and omissions. Continue reading

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Strategic Initiatives Drive Growth and Innovation in the Travel Industry

Competitive industries – for example the travel industry – use strategic initiatives to create competitive advantage. Greg Githens explains that there are 5 important tasks for leaders of strategic initiatives to create growth through innovation: understanding the brand promise, understanding the voice of the customer, effectively leveraging business intelligence, establishing appropriate success metrics, and driving effective and fast decisions. One example is how Vancouver’s port made it easier for US citizens to clear customs for cruise ships. A second example is how Hilton is innovating in its design of hotel business lounges. A third example for Marriott hotel’s bedding initiative. Continue reading

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Strategic Initiative Case Study: Destination Disney

Destination Disney was a strategic initiative that deployed a customer relationship management solution that transformed the customer experience at Disney World from product centric to guest centric. Greg Githens points out that an important leadership lessons is using the customer experience as a driver for the strategic initiative. Continue reading

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What are the Strategic Pillars that Support the Vision?

Strategic pillars and planks hold up the strategic vision. Describes examples of strategic initiatives at Google, Boy Scouts of America, Schibsted, GE, pet supplies retailer, and an approach for content marketing strategies. Continue reading

Posted in Examples of Strategic Initiatives, Interpreting Strategy Documents, Strategic Planning Issues for Strategic Initiatives, Success Principles for Strategic Initiatives, Useful Practices & Management Tools | Tagged , , , , , , , , , , , | 7 Comments