Tag Archives: value proposition

Facilitating the Business Model Canvas: A Few Lessons Learned (Part 1)

This short article describes some lessons learned by the author in facilitating the Business Model Canvas. He recommends providing clear and relevant examples and providing plenty of time. It is also important to set up the benefits to the individuals and the organization in using this useful tool.
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Posted in Strategic Planning Issues for Strategic Initiatives, Strategy Coaching and Facilitation, Useful Practices & Management Tools | Tagged , , , | 3 Comments

The Business Value Proposition

Leaders of strategic initiatives need to have a working knowledge of the various perspectives on value propositions because organizations often charter strategic initiatives to close the gap (or create advantage) on value propositions. Using Best Buy’s Renew Blue strategic initiative, Greg Githens describes the business canvas approach and VALiD approaches to understanding value propositions. Continue reading

Posted in Examples of Strategic Initiatives, Interpreting Strategy Documents, Success Principles for Strategic Initiatives, Useful Practices & Management Tools | Tagged , , , , | 4 Comments

Three Templates: Strategic Initiative Benefit Propositions (Part 2)

How to write benefits propositions by stating “Because of ___” and “you will___.” Greg Githens calls the three templates direct mail, brag, and experiences. He provides an interesting graphic that displays the tradeoffs of benefits where the claims (brag) style is more objective and economic and the experience style develops more profound commitment to the strategic initiative. Continue reading

Posted in Incremental Benefits Delivery, Useful Practices & Management Tools | Tagged , , , , , , , , , , , , | 7 Comments