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Greg Githens is the author of How to Think Strategically (2019). He is a recognized thought leader in designing and delivering strategic initiatives.-
Read these recent articles
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- Grasping Essentials When You’re NOT the Expert
Talk to the Expert
Need a strategic planning facilitator, implementation coach, neutral mediator, workshop, seminar, or hands-on program manager? Greg Githens provides coaching, workshops, hands-on, and more. Contact him at GregoryDGithens@cs.com or 419.424.1164Categories
- Ambiguity and Strong-Minded Thinking
- Competencies of Strategic Initiative Leaders
- Examples of Strategic Initiatives
- How to Improve Your Story Telling Chops
- Incremental Benefits Delivery
- Interpreting Strategy Documents
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- Strategic Planning Issues for Strategic Initiatives
- Strategy
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- Strategy, Ambiguity, and Strong-Minded Thinking
- Success Principles for Strategic Initiatives
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- Useful Practices & Management Tools
Tag Archives: templates
Three Templates: Strategic Initiative Benefit Propositions (Part 2)
How to write benefits propositions by stating “Because of ___” and “you will___.” Greg Githens calls the three templates direct mail, brag, and experiences. He provides an interesting graphic that displays the tradeoffs of benefits where the claims (brag) style is more objective and economic and the experience style develops more profound commitment to the strategic initiative. Continue reading
Posted in Incremental Benefits Delivery, Useful Practices & Management Tools
Tagged benefits proposition, buy in, claims, commitment, Decision making, economic benefits, emotive benefits, experience, program management, strategic initiatives, Strategic management, templates, value proposition
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