Tag Archives: experience

Three Templates: Strategic Initiative Benefit Propositions (Part 2)

How to write benefits propositions by stating “Because of ___” and “you will___.” Greg Githens calls the three templates direct mail, brag, and experiences. He provides an interesting graphic that displays the tradeoffs of benefits where the claims (brag) style is more objective and economic and the experience style develops more profound commitment to the strategic initiative. Continue reading

Posted in Incremental Benefits Delivery, Useful Practices & Management Tools | Tagged , , , , , , , , , , , , | 7 Comments