Category Archives: Success Principles for Strategic Initiatives

Fundamentals that need to be present for strategic success.

Strategic Initiatives Drive Growth and Innovation in the Travel Industry

Competitive industries – for example the travel industry – use strategic initiatives to create competitive advantage. Greg Githens explains that there are 5 important tasks for leaders of strategic initiatives to create growth through innovation: understanding the brand promise, understanding the voice of the customer, effectively leveraging business intelligence, establishing appropriate success metrics, and driving effective and fast decisions. One example is how Vancouver’s port made it easier for US citizens to clear customs for cruise ships. A second example is how Hilton is innovating in its design of hotel business lounges. A third example for Marriott hotel’s bedding initiative. Continue reading

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Strategic Initiative Case Study: Destination Disney

Destination Disney was a strategic initiative that deployed a customer relationship management solution that transformed the customer experience at Disney World from product centric to guest centric. Greg Githens points out that an important leadership lessons is using the customer experience as a driver for the strategic initiative. Continue reading

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What are the Strategic Pillars that Support the Vision?

Strategic pillars and planks hold up the strategic vision. Describes examples of strategic initiatives at Google, Boy Scouts of America, Schibsted, GE, pet supplies retailer, and an approach for content marketing strategies. Continue reading

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Six Leadership Traits

Academic research points to six things that characterize the leader of a strategic initiative. They foster alignment and create commitment. Also, interesting point that determined individuals make more of a difference than “organizational process.” Continue reading

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A Concise Guide to the Differences between Programs and Projects

Provides two valuable tables of distinctions between programs and projects, and 3 PMI Knowledge Areas that are unique to program management. All strategic initiatives are programs, but not all programs are strategic initiatives. This is the most popular page on the Leadings Strategic Initiatives blog. Continue reading

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The Four Driving Questions for Success

You can increase your ability to build alignment and commitment for strategic initiatives by asking and answering what I call The Four Driving Questions, shown in this graphic. The order is important: first why, then who, then what and when. … Continue reading

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Strategic Initiatives Case Study: Hospital and Health Care – Part 1

Describes 5 leadership lessons for strategic initiatives, arising from Duke Children’s Hospital 10 years of positive results from performance improvement initiatives. Continue reading

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The V.I.P.E.R. Success Principles

Identifies 5 success factors for Dodge Viper new product launch, cleverly arranged in the VIPER acronym. Continue reading

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Strategic Initiative Case Study: IBM’s Speed Team

The IBM Speed Teams strategic initiative shows 7 leadership lessons for identifying and driving strategic business transformation. Continue reading

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Strategic Initiative Case Study: How Google Will Save Newspapers from Extinction

Identifies 10 leadership success factors found in a Google strategic initiative to help newspapers adapt to changes in technology and in production and consumption of the news. Continue reading

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