Tag Archives: BackStory

Strategy as the Backstory: Another Leadership Tip

In explaining the strategic initiative, the leader needs to skillfully weave in the backstory of strategy; that is, identify the relevant parts of the larger narrative and include in the communications to stakeholders. Modern audiences are impatient, so keep the amount of backstory limited. The exception is when the strategic initiative involves a heritage story (example heritage stories from Starbucks and Domino’s Pizza). The strategy-as-backstory can include SWOT, mission, vision, values, etc. This tip is part of the “How to Improve Your Story Telling Chops” series. Continue reading

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