Category Archives: How to Improve Your Story Telling Chops

These articles provide the reader with practical insights and skills, centered on conceptualizing a strategic initiative as a story. As a story, it has a beginning, end, and compelling tension that moves it forward. It has an audience. It reveals truths and has a call to action.

Strategy as the Backstory: Another Leadership Tip

In explaining the strategic initiative, the leader needs to skillfully weave in the backstory of strategy; that is, identify the relevant parts of the larger narrative and include in the communications to stakeholders. Modern audiences are impatient, so keep the amount of backstory limited. The exception is when the strategic initiative involves a heritage story (example heritage stories from Starbucks and Domino’s Pizza). The strategy-as-backstory can include SWOT, mission, vision, values, etc. This tip is part of the “How to Improve Your Story Telling Chops” series. Continue reading

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What’s Scary, Weird, Stupid, or Hard? A Tip for Improving your Story Telling

The strategic initiative leader is the chief story teller. Stories have turning points that resolves tension. Humor can help with tension resolution. By identifying what is scary, weird, stupid, and hard, the leader can find humor. Includes application of the four areas to Domino’s Pizza Turnaround strategic initiative case.This tip is the first of the “How to Improve Your Story Telling Chops” series. Continue reading

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