Tag Archives: Call to Action

The “Call to Action:” A Useful Leadership Tool

A strategic initiative is a rejection of the status quo and with a movement towards a new vision. A call to action is a request to the audience that describes specific actions and the rationale for taking those actions. A well-constructed call to action helps people grasp a vision, contrast it with the status quo, and make a choice about their response.You will always get better support for a strategic initiative if the call for action is presented as a choice, and not a commandment. The article references several practical tools,and addresses the issue of the refusal of a call to action. Continue reading

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Posted in How to Improve Your Story Telling Chops, Transforming the Organization, Useful Practices & Management Tools | Tagged , , | 2 Comments