Tag Archives: ABCDE model of strategy

Strategy-as-Story: The ABCDE Model

This tip for strategy and story telling (third in a series) describes the ABCDE model (assess, baseline, components, delivery, evaluation). It explains that strategic initiatives are chartered in the C to D steps. It also provides four useful questions that help gain strategic perspective: Where are we at? Where do we want to be? How will we get there? How will we evaluate ourselves? It also provides an example story that illustrates the principles. Continue reading

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