Greg Githens is Vice President Strategic Initiatives and Innovation. He helps executives turn vision into results and is available for short- and long-term leadership.
Read these recent articles
- Accountability is the Willingness to Have Your Performance Measured
- Three Tips for Leading Strategic Alliances
- Don’t Ask About Deadlines and Due Dates
- Launching a Strategic Initiative? Here are Three Good Practices
- B.A.R.E.D. – Five Domains for Program Management Performance
- Strategy Execution Priority #1: Effectively Communicate Strategic Decision(s)
- Strategic Initiatives Case Study: Best Buy’s “Renew Blue” Turnaround
- The Business Value Proposition
- Strategic Thinking: Seven Questions for Your New Year’s Resolution
- Use Small Wins to Attract Allies To Your Strategic Initiative (and Overcome Shabby Thinking)
- Strategic Initiatives | What Are the Metrics That Matter?
- S.T.I.C.C. – A Useful Communication Tool for Critical Situations
- The “20%-of-Your-Time” Rule-of-Thumb
- That’s the Fact, Jack: Data Drive Strategic Initiatives
- A Simple Idea that Every Good Strategist Knows
- Apple versus Samsung: Three Lessons for Strategic Initiative Leaders
- Four Things Strategic Initiative Leaders Need to Know About Requirements
- The “Call to Action:” A Useful Leadership Tool
- Strategic Initiative Steering Teams: A Sharp or Dull Blade?
- Identify Performance Gaps and Get Out of the Rut of Solutioneering
- The Job of the Program Manager is to…..
- Use the Prospective Hindsight Technique to Improve Your Vision Statements and Story Telling
- The Purpose of a Strategic Initiative is Closing a Performance Gap
- How to Develop Completion Criteria and Success Metrics
- Ask Informed Questions
- How to Identify Strategic Assumptions
- Strategic Initiative Case Study: Intel’s Product Development Turnaround
- Strategic Initiatives | Are You Ready to Implement?
- Incremental Benefits Delivery: The Key to Sustaining Commitment to Strategy
- The Strategic Initiative Leader: The #1 Success Factor!
- Strategic Initiatives | Executive Sponsor Roles, Power, & Politics
- Know The “Follow-The-Money” Story. How was Your Strategic Initiative Funded?
- Path Finding and Way Finding
- A Powerful Idea for Your Strategic Initiative: Program = Brand = Trust
- Case Study: Strategic Initiative Kickoff in a Global Joint Venture
- Five Rules for Managing Complex Strategic Initiatives
- Advice for Strategic Initiative Charters
Talk to the ExpertNeed a strategic planning facilitator, implementation coach, neutral mediator, workshop, seminar, or hands-on program manager? Greg Githens provides coaching, workshops, hands-on, and more. Contact him at GregoryDGithens@cs.com or 419.424.1164
- Competencies of Strategic Initiative Leaders
- Examples of Strategic Initiatives
- How to Improve Your Story Telling Chops
- Incremental Benefits Delivery
- Interpreting Strategy Documents
- Program & Portfolio Management
- Strategic Planning Issues for Strategic Initiatives
- Strategy Coaching and Facilitation
- Strategy, Ambiguity, and Strong-Minded Thinking
- Success Principles for Strategic Initiatives
- Transforming the Organization
- Useful Practices & Management Tools
Category Archives: Incremental Benefits Delivery
Leaders of strategic initiatives should regard good metrics as a priority. Metrics will help foster learning, support the strategic initiative story, integrate the many components, and encourage good decision making. People can only pay attention to a handful of things, so the question for any change agent is what metrics are preserved and what new metrics are needed to encourage people to move in new directions. A good metric – or set of metrics – does these six things:1. It measures something important. 2.It has relevance to the audience. 3. It measures something that is directly controllable by individuals or small groups. 4.It is resistant to gaming. 5. It is a member of a very small, lean set of measurements. 6. The set of metrics includes both leading and lagging indicators.
Greg Githens offers four guiding ideas for managing benefits in strategic initiatives: 1) Different stakeholders have different ideas of and expectations for program benefits, 2) there are two types of benefits:economic and emotive, 3) people prefer their benefits early, and 4) partition benefits into compact, incremental releases. A skillful strategic initiative leader will develop an operating rhythm that delivers incremental benefits and sustains commitment for the strategic initiative. Continue reading
This practical article establishes the idea that brand positioning is a useful complement to strategic initiative program communications. Develop the program brand and you develop trust. Continue reading
You can improve your benefits propositions and get more stakeholder commitment by contrasting the pain and the gain. Three example benefits propositions are provided. Also, the value of asking, “Who has the pain?” and “Besides yourself, who has the pain?” Continue reading
A Template for Strategic Objectives (Benefits Propositions, Part 3): A.D.V.I.C.E. & Business Drivers
This article explains how to write a strategic objective with a verb that addresses a business driver. The ADVICE acronym is provided for the verbs. Several examples of strategic objectives are provides. Part of a series on benefits propositions for strategic initiatives. Continue reading
How to write benefits propositions by stating “Because of ___” and “you will___.” Greg Githens calls the three templates direct mail, brag, and experiences. He provides an interesting graphic that displays the tradeoffs of benefits where the claims (brag) style is more objective and economic and the experience style develops more profound commitment to the strategic initiative. Continue reading
Strategic initiatives deliver benefits to important stakeholders. This article explains how to identify benefits sought by internal stakeholders (CFO, CIO, and Treasury Managers as examples). Greg Githens explains that you should look at the individual’s job duties with respect to organizational performance and success. Understanding their duties can help the strategic initiative leader craft messages that increase acceptance for the vision and for the strategy. Continue reading