Category Archives: Examples of Strategic Initiatives

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Launching a Strategic Initiative? Here are Three Good Practices

Observations of a new product development kickoff strategic initiative. Cultural challenges make the natural ambiguity of strategy even more difficult. Three good practices are 1. travel the world and get in front of stakeholders, 2. Identify key contributors and help them step up, 3. Initial milestones are guidelines; not millstones around your neck. Continue reading

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B.A.R.E.D. – Five Domains for Program Management Performance

Program management performance domains can be understood as B.A.R.E.D: Benefits, Alignment, Roadmapping, Engagement, and Decisions. The article illustrates how BARED is applied in Wal-Mart’s strategic initiative for sustainable operations in China. Continue reading

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Strategy Execution Priority #1: Effectively Communicate Strategic Decision(s)

Executives say that the top priority for strategy execution is to effectively communicate the decisions made. Three examples of good communications are provided. The basic message to the reader is to think through the announcement process. Continue reading

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Strategic Initiatives Case Study: Best Buy’s “Renew Blue” Turnaround

Renew Blue is the name of a strategic initiative intended to reverse the competitive decline of Best Buy. This article analyzes the initiative’s strategy and raises questions about the correctness of the situation diagnosis. It examines the Renew Blue vision & strategic pillars, and concludes with a list of 7 learnings for leaders of strategic initiatives. Continue reading

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The Business Value Proposition

Leaders of strategic initiatives need to have a working knowledge of the various perspectives on value propositions because organizations often charter strategic initiatives to close the gap (or create advantage) on value propositions. Using Best Buy’s Renew Blue strategic initiative, Greg Githens describes the business canvas approach and VALiD approaches to understanding value propositions. Continue reading

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Ask Informed Questions

Informed questions are grounded in existing relevant knowledge, and help to expand strategic knowledge. The article explains preparation (including useful questions for reflection) and the discovery phase of a strategic initiative. Greg Githens briefly explains two examples: the “One Company” strategic initiative and a company that is facing growth pains. Continue reading

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Strategic Initiative Case Study: Intel’s Product Development Turnaround

Organizations need to mature new product development processes, product life cycle processes, and other processes. The article describes Intel and its product development framework. The first case study failed to deliver benefits, in part because the team tried to make the organization comply and conform to a model. It requires skill to navigate and change culture. The second case was successful, in part because the CEO made it clear he was unhappy with product quality. The article lists numerous lessons learned for strategic initiatives. Continue reading

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Case Study: Strategic Initiative Kickoff in a Global Joint Venture

This case study of a global new product development launch by a joint venture provides seven leadership lessons. One is to get people out of their comfort zone and into their learning zone. Continue reading

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Strategic Initiative Case Study: Delivering Large Cost Savings in Healthcare IT Infrastructure

How a manager saw an opportunity to align his work with executive vision for IT cost savings, and drove significant benefits through a large healthcare organization. Summarizes value of elevator speech, key actions, team building, managing around a boss, and incremental benefits delivery. Continue reading

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Director Business Transformation: Position Description & Relationship to Strategic Initiatives

Provides three examples of Director Business Transformation roles at Hertz, Sears, and SuperValu and suggests that there are similarities and distinctions with roles for VP, Director, or Manager of Strategic Initiatives. Continue reading

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