Author Archives: Greg Githens

About Greg Githens

Vice President of Strategic Initiatives. a.k.a., The Strategic Thinking Coach. I'm a hands-on strategy & execution consultant with experience in driving change in Fortune 500 and mid-size companies through strategic initiatives and business transformation. I'm available for extended or short-term engagements. For an introduction to pragmatic tools that turns vision into results, attend my popular seminar, "Leading Strategic Initiatives (Program Management)."

Accountability is the Willingness to Have Your Performance Measured

Accountability is frequently cited as a strategic initiative success factor.Strategic initiatives reflect and are constrained by the culture, but a leader and create a “micro-culture” for the team. With that idea in mind, I offer this definition, Accountability is the willingness to have your performance measured. The practical implications are: Performance outcomes must be known. Consequences should be discussed. Transparency is valued in the initiative. Sponsor and program roles become clearer. Integrity becomes thought of as the alignment of thought, words, and actions.
Trust is improved. Continue reading

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Three Tips for Leading Strategic Alliances

Strategic alliances are a growing subset of strategic initiatives. A Strategic Alliance is a relationship between two or more parties where they collaborate to capture an opportunity or extend their reach into complementary areas. Author and consultant Greg Githens has participated in many strategic alliances, both as a leader and as a consultant and offers three tips that will increase the probability of success. Tip #1 – Meet in Person, Frequently. Tip #2 – Find and Articulate Strategic Insights. Tip #3 – Explicitly discuss risks, risk tolerances and risk response strategies. Continue reading

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Don’t Ask About Deadlines and Due Dates

Don’t ask about dead lines, instead the strategic initiative leader should probe for timing expectations and the sense of urgency held by his/her stakeholders. Continue reading

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Launching a Strategic Initiative? Here are Three Good Practices

Observations of a new product development kickoff strategic initiative. Cultural challenges make the natural ambiguity of strategy even more difficult. Three good practices are 1. travel the world and get in front of stakeholders, 2. Identify key contributors and help them step up, 3. Initial milestones are guidelines; not millstones around your neck. Continue reading

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B.A.R.E.D. – Five Domains for Program Management Performance

Program management performance domains can be understood as B.A.R.E.D: Benefits, Alignment, Roadmapping, Engagement, and Decisions. The article illustrates how BARED is applied in Wal-Mart’s strategic initiative for sustainable operations in China. Continue reading

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Strategy Execution Priority #1: Effectively Communicate Strategic Decision(s)

Executives say that the top priority for strategy execution is to effectively communicate the decisions made. Three examples of good communications are provided. The basic message to the reader is to think through the announcement process. Continue reading

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Strategic Initiatives Case Study: Best Buy’s “Renew Blue” Turnaround

Renew Blue is the name of a strategic initiative intended to reverse the competitive decline of Best Buy. This article analyzes the initiative’s strategy and raises questions about the correctness of the situation diagnosis. It examines the Renew Blue vision & strategic pillars, and concludes with a list of 7 learnings for leaders of strategic initiatives. Continue reading

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The Business Value Proposition

Leaders of strategic initiatives need to have a working knowledge of the various perspectives on value propositions because organizations often charter strategic initiatives to close the gap (or create advantage) on value propositions. Using Best Buy’s Renew Blue strategic initiative, Greg Githens describes the business canvas approach and VALiD approaches to understanding value propositions. Continue reading

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Strategic Thinking: Seven Questions for Your New Year’s Resolution

Greg Githens provides timely and useful questions: “Am I applying strategic thinking to my career, and to my organization?” What’s Your Personal Brand? Are you thinking strategically? Are you anticipating opportunity? Have you taken the time to reflect on your lessons learned for the year? Do you have stretch goals? Do you carry a mentality of abundance or a mentality of scarcity? Are you paying forward? Continue reading

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Use Small Wins to Attract Allies To Your Strategic Initiative (and Overcome Shabby Thinking)

Organizations often use strategic initiatives as a tool for improving operations. The success rate for these process-improvement initiatives is about 1 in 3. I find it best to think of tool and process deployment as a social process of adopting an innovation. The bottoms-up approach of small wins is a useful alternative to autocratic approaches. A small win, defined by Karl Weick, is a “series of concrete, complete outcomes of moderate importance that build a pattern that attracts allies and deters opponents.” An example is provided, with the leadership lessons of defining benefits, being authentic, generating trust, and encouraging experimentation.

The word “opponent” is a bit of an overstatement for most internal change efforts.The opponent is often not a person, it is a ill-defined ideology. Recommendations: Base your conclusions on good evidence, not gut feelings. Don’t let half-truths go unchallenged; over time they become accepted truth. Continue reading

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